Increase Business Revenues by Installing EV Chargers
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In a competitive business climate, only the smartest entrepreneurs will survive and thrive.
One savvy, forward-thinking move that some Utah business owners are making is having electric vehicle chargers installed on their premises – and it can be a lot less complicated and more affordable than you think.
Who Should Think About Installing EV Charging Stations
Adding EV charging stations to a commercial property is well worth considering for a wide range of businesses, including hotels, gas stations, office buildings, malls, and shopping centers.
Other types of entities and organizations can also benefit from installing EV charging kiosks on site, such as schools, airports, train stations, hospitals, and apartment complexes.
Why Provide Electric Vehicle Chargers?
There’s a long list of good reasons to install EV charging equipment anywhere people gather or are served. Here are just a few.
The Way We Drive is Changing
If you haven’t noticed, the United States is becoming a nation of electric vehicle drivers. While they haven’t taken over entirely (yet), EVs are growing in popularity and more are being sold with each passing year.
Jason Mathers, an expert in electric vehicles with the Environmental Defense Fund, notes that “Electric cars are more fun to drive, deliver more power, require less maintenance, and have lower operating costs.”
Importantly, EVs are also beneficial to the environment by creating fewer carbon emissions and thereby reducing pollution.
In a Q&A with EDF, Mathers also pointed out that the cost of an EV battery has dropped 86% in the last 10 years, and that sales of electric transit buses and electric tractor-trailer and box trucks are growing rapidly.
Mathers also urges us to “follow the investments. Ford and GM are putting billions of dollars into this space.”
In fact, General Motors says, “We are aggressively going after every aspect of what it takes to put everyone in an EV because we need millions of EVs on the road to make a meaningful impact toward building a zero-emissions future.”
Electric vehicles are here to stay. More of the people who use your facilities or patronize businesses like yours will be driving EVs in the near future -- if they aren’t already.
Get Them to Your Parking Lot, Then Get Them In the Door
If your business offers EV charging stations as a convenience to drivers but your competitor doesn’t, that’s an opportunity to entice new customers to your parking lot and then through your doors.
In a similar scenario, a multi-family dwelling unit like an apartment building could potentially win more tenants among those with electric vehicles. EV chargers can be an attractive feature. Let the apartment complex down the road struggle with vacancies!
Improve Your Image and Reputation
Providing EV charging stations can be very flattering. Your business or organization could be perceived as being on top of its game and compassionate – all at the same time.
You’re Sharper Than the Rest. EV chargers represent progressive technology. Can you imagine a backwards or stagnant organization even thinking of installing EV kiosks?
On the other hand, the business that provides EV charging stations is obviously keeping up with the times, and likely in more ways than one. It suggests that doing business with them may give the best results from smart, on-the-ball people. That sounds like a competitive advantage!
You’re the “Good Guys.” EV chargers also suggest that a business cares about the people it serves as well as the environment.
Providing EV charging kiosks is a thoughtful courtesy and demonstrates high-level customer service.
Many customers are also mindful of choosing to spend their money with companies that demonstrate concern for the natural environment. Don’t make the mistake of thinking the majority of consumers couldn’t care less. Research has shown the opposite to be true.
The mere existence of EV charging kiosks on your premises can go a long way toward earning goodwill with eco-conscious consumers.
Win Over the Best Talent
EV chargers don’t just appeal to potential customers. They can also help you attract top-notch job applicants. Not just those with electric vehicles, but also those who appreciate the values those chargers represent, like a commitment to world-class service and cleaner air.
If you own an office building in Utah, the presence of EV chargers can be a competitive selling point to potential tenants, who can likewise present this perk when recruiting employees.
Add Value to Your Commercial Property
The presence of EV charging kiosks on your commercial property can be a strong selling feature.
With electric vehicles destined to dominate in the coming years, property buyers may soon consider EV charging equipment as standard as an HVAC system. The lack of a pre-existing EV charging infrastructure could be perceived as a burdensome expense to a potential buyer, and result in lower offers and less buyer interest in general.
If your property is in Utah and you’re thinking of making an EV upgrade in a few years, you might want to consider acting sooner. In Utah, some limited-time incentive programs exist that could potentially cover up to 75% of your expenses for EV charging equipment and installation. You can also get free help applying for these programs, choosing the right equipment for you, and hiring a qualified electrician. Start here to take advantage now and avoid shelling out big bucks later.
Harness your power. Make the decisions that will lead your organization into a prosperous, electrifying future.
